Social Media - The Impact on Marketing
In this day and age, relying on traditional marketing strategies like word-of-mouth and direct mail are just not enough. Technology is constantly being innovated and consumer buying habits are transforming right before your eyes.
Consumer Behavior Switch
Baby boomers are becoming more technologically aware and, millennials; well, millennials could basically write the book on technology themselves. Technology continues to change the way consumers are targeted, ultimately affecting their purchasing decisions. Technology is a huge factor in consumer behavior in today’s world with millennials slowly overtaking the baby boomer generation as the largest generation with the highest spending power. This transition through innovative technology directly affects all aspects of business, especially advertising and purchasing habits.
Millennials are exploiting technology to change the way we shop. We, as consumers, are shifting from the typical Brick and Mortar buying habit to online, e-commerce shopping. With the up rise of online retailers like Amazon taking over the shopping industry, more and more e-commerce platforms and retail sites are being born.
Shifting Marketing Strategies
With millennials becoming the largest generation, word-of-mouth and direct mail strategies are becoming obsolete. Technology is becoming more of a promotional factor as baby boomers and millennials, the two strongest generations, grow and prosper in the new age.
Market with Social Media
Social media is now becoming the “traditional” marketing strategy in business. Businesses can target a much wider array of consumers by incorporating social media marketing into their strategies. The social media applications that are transforming advertising: Facebook, Instagram, Snapchat, Twitter, and LinkedIn. These marketing mediums are taking over the advertising world and should be utilized to their fullest. Facebook is a great way for businesses to reach the baby boomer generation. Baby boomers use Facebook to reconnect with old friends, make new friends, and stay up-to-date with their kids/grandkids lives.
For the younger generation, like millennials, Instagram, Snapchat, and Twitter are great applications to reach the younger target markets because they are on said social media applications 24/7. A quick thirty-second ad on Instagram or Snapchat could go a long way. Make a Twitter for your business. Keep followers up-to-date on new products and roll-outs. Have a LinkedIn? Write some post, create some promo videos and share them! Heck, even throw them on Facebook!
Liftoff’s Media Use
Here at Launchpad, we utilize Facebook and LinkedIn to update and inform our users and followers about what’s going on in the universe with Liftoff. We share post and videos about new sprint updates, promo videos and even how-to-videos. It only takes one “like or share” to reach millions. The universe is changing and you need to be on the right rocket-ship to Liftoff into the social media marketing world!